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Thomas’ Celebrates National Bagel Day 2016 with Launch of New Flavor

Thomas’®, the leading brand of pre-packaged grocery store bagels in the country, is celebrating National Bagel Day 2016 on Tuesday, Feb. 9, by debuting its first entirely new full-size bagel flavor in more than two years — the Lemon Blueberry Bagel — as chosen by consumers during Facebook voting last fall.

This new, limited-edition flavor will hit shelves just in time for National Bagel Day, and will be available for only six weeks. The Lemon Blueberry Bagel beat out contenders Apple Granola, Jalapeno Corn and Whole Wheat Everything — in respective order — to take the top spot.

“In recent years, the Thomas’ brand has seen a strong rise in the popularity of its Limited Edition flavors, so it was only fitting to give consumers the chance to vote on our next variety through social media,” said Jon Silvon, Senior Marketing Director of Thomas’ products. “The consumers have spoken, and we’re so excited to unveil the Lemon Blueberry Bagel in honor of National Bagel Day.”


Thomas’ will celebrate National Bagel Day on the ground in Los Angeles with a sampling event and outdoor party, but consumers across the country also have the chance to get a taste of Thomas’ Bagels, as the company will give away 10,000 free packages of bagels on its Facebook page all day Feb. 9. Consumers should visit to enter for their chance to win instantly. And while they’re online, fans can find ways to celebrate National Bagel Day at home by visiting to get access to dozens of innovative bagel recipes to make during any meal.

Additionally, in honor of this annual food holiday, Thomas’ will be giving back to those in need by donating 2,016 packages of bagels — or nearly 12,100 bagels total — to the Los Angeles Regional Food Bank at the Feb. 9 sampling event. The event will serve as the official kickoff to Thomas’ 2016 national sampling tour, the Tour Like No Other, which will take a branded Thomas’ “toaster” food truck to outdoor festivals and block parties in 18 cities coast to coast, allowing attendees to get a taste of a “Breakfast Like No Other” with Thomas’ English Muffins and Bagels.

The Thomas’ brand dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create a Nooks and Crannies® English Muffin. The company has since added bagels and breakfast breads to its breakfast offerings. Today, Thomas’ sells the No. 1 English Muffin and No. 1 grocery bagel in the U.S. For a full list of Thomas’ products and where to buy them, please visit

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