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Einstein Bros. to Launch Bagel and Burrito Mash-Up


Einstein Bros. Bagels announced it is launching a first-of-its-kind bagel innovation, the Bagelrito, nationwide began February 27. A bagel and burrito mash-up, the Bagelrito was available at five test locations in the Denver area for a limited time in October 2019, where it sold out within hours of its announcement to the world. Due to the wild success of the test launch and countless requests from guests who wished they could try the Bagelrito in other markets, Einstein Bros. Bagels is making the game-changing breakfast item available to guests across the U.S. at participating locations.

“We heard our guests loud and clear,” says Teka O’Rourke, VP of Marketing, Einstein Bros. Bagels. “Given the popularity of the Bagelrito during the Denver test, we knew we couldn’t keep this breakfast innovation from the rest of the country for too long. We just needed a bit of time to ensure our bakeries are set up to meet the volume of orders we’re expecting. On February 27, we will be ready.”

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